Ride Booking
On-demand and scheduled point-to-point rides with live tracking and dynamic fare estimation.
- Real-time driver matching
- Upfront fare estimates
- Scheduled and recurring trips
- Multi-stop routing
Starting from$2.50 / km
White-LabelMobility, Errands & Rides
A complete SaaS, ride-hailing and errands platform you can launch under your own brand. Built for operators, franchises and enterprise fleets in weeks, not quarters.
Ride Booking
Errand Services
Car Booking
One Platform, Every Journey
Rider, driver and operator apps ship together — fully themed, store-ready and connected to a single dispatch core.
Popular Services
Three revenue lines out of the box, each with its own pricing engine, dispatch rules and driver pool.
Errand Services
Task-based delivery and concierge jobs — groceries, pharmacy runs, parcels and queue-standing.
- Task templates and checklists
- In-app proof of completion
- Wallet-held escrow payments
- Tip and rating flow
Starting from$4.00 / task
City Booking
Hourly and full-day chauffeur hire for corporate accounts, airport transfers and intercity travel.
- Hourly and daily packages
- Corporate billing accounts
- Airport pickup queueing
- Intercity route pricing
Starting from$18.00 / hr
1500+Active Drivers
24/7Live Support
100+Cities Served
Project Overview
Operators were stitching together three vendors to run one business. We replaced that stack with a single white-label platform.
The ChallengeProblem Statement
- Ride, errand and rental products lived in three disconnected systems.
- Launching in a new city took 6–9 months of custom integration work.
- Drivers juggled multiple apps, so utilisation stayed below 40%.
- No shared wallet meant reconciliation was manual and error-prone.
What We BuiltSolution
- One dispatch core serving all three service lines from a shared driver pool.
- Theme-driven white-labelling — brand, launch and deploy in under four weeks.
- Unified wallet with automated settlement, payouts and tax reporting.
- AI pricing and allocation engine tuned per city and per service type.
150K+Monthly Rides
95%Trip Completion
2Weeks to Launch
4.9/5Average Rating
Platform Features
Everything an operator needs to run supply, demand and money — configurable per market.
DispatchSmart Allocation
Rules-based and ML-assisted driver matching that weighs distance, rating, acceptance rate and vehicle class.
TrackingLive Trip Tracking
Sub-second location streaming with ETA recalculation and shareable trip links for riders.
PaymentsUnified Wallet
Card, cash, wallet and corporate billing in one ledger, with automated driver payouts.
PricingDynamic Fare Engine
Surge, time-of-day, zone and promo pricing configured per city without a code change.
OperationsOperator Console
Live map, manual dispatch override, driver onboarding and document verification in one console.
ErrandsTask Workflows
Composable errand templates with itemised checklists, receipts and photographic proof.
GrowthPromotions & Referrals
Coupon engine, referral loops and loyalty tiers with per-campaign attribution reporting.
InsightAnalytics Suite
Cohort retention, supply heatmaps, unit economics and driver performance dashboards.
IntegrationOpen API & SDKs
REST and webhook APIs plus iOS, Android and web SDKs for embedding into existing products.
Safety & Compliance
Trust features and regulatory tooling built into the core, not bolted on per market.
VerificationKYC & Background Checks
Automated identity, licence and criminal-record verification during driver onboarding.
EmergencyIn-App SOS
One-tap emergency alert that shares live location with contacts and the operator control room.
PrivacyNumber Masking
Proxy calling and messaging so rider and driver phone numbers are never exposed.
MonitoringRide Guardian
Route-deviation, long-stop and harsh-driving detection with automatic operator escalation.
InsuranceTrip Cover
Per-trip insurance binding with claim initiation directly from the trip record.
DataGDPR Ready
Consent capture, regional data residency, retention policies and one-click data export.
AuditImmutable Trip Log
Tamper-evident record of every dispatch decision, fare change and support intervention.
AccessRole-Based Control
Granular permissions across operators, city managers, support agents and finance teams.
100%Drivers Verified
95%SOS Response < 60s
+30sAvg. Escalation Time
ZeroData Breaches
Revenue Model
Four monetisation levers you can run simultaneously, each independently configurable per city.
Subscription Plans
Recurring rider memberships that trade a monthly fee for reduced per-trip pricing.
- Basic
- $9 / mo
- Plus
- $19 / mo
- Business
- $49 / mo
Commission Plan
Percentage take rate on every completed trip, tiered by driver performance band.
- Standard driver
- 20%
- Gold driver
- 15%
- Fleet partner
- 12%
Bidding System
Drivers bid on open jobs; riders pick on price, rating and arrival time.
- Bid window
- 45s
- Max bids / job
- 8
- Platform fee
- 10%
Reverse Bidding
Riders name a price and nearby drivers accept, reject or counter in real time.
- Counter offers
- 3 max
- Accept rate
- 72%
- Platform fee
- 8%
AI-Powered Decision Engine
A shared model layer that prices, allocates and forecasts across every revenue line — retrained nightly on each city's own demand curve.
Demand Forecasting
Predicts hourly demand per zone so incentives are placed before shortages occur.
Surge Optimisation
Balances conversion against driver supply, capping multipliers to protect trust.
Driver Allocation
Optimises for fleet-wide utilisation rather than nearest-driver-wins.
40%Margin Uplift
$2.5MAnnual GMV
15%Avg. Take Rate
85%Driver Retention
UX Research
Twelve weeks of field research across three cities with riders, drivers and dispatch operators.
User Research
- 48 in-depth interviews with riders and drivers
- 12 ride-along sessions with active drivers
- 3 dispatch-room observation studies
- 620 survey responses across three cities
Competitor Analysis
- Teardown of 6 regional mobility apps
- Fare-transparency benchmark across 40 trips
- Driver-app onboarding time comparison
- Support-response SLA benchmarking
Key Insights
- Price certainty mattered more than raw price
- Drivers abandoned onboarding at document upload
- Errand jobs needed proof, not just tracking
- Operators wanted override, not full automation
Critical Findings
What Was Breaking
- 68% of riders abandoned booking when the fare was shown as a range.
- Driver onboarding took 4.5 days on average, with 41% dropping off.
- Errand disputes had no evidence trail, so operators refunded by default.
- Support agents needed four systems to resolve a single trip complaint.
What We Changed
- Locked upfront fares with a visible breakdown before confirmation.
- Guided onboarding with live document OCR cut approval to under 6 hours.
- Mandatory photo proof and itemised receipts on every errand task.
- Single trip-detail view exposing dispatch, payment and chat history.
User Personas
Four archetypes shaped every dispatch, pricing and interface decision on the platform.
Priya Menon
Daily Commuter
NEEDS
- Predictable arrival time
- Fixed fare before booking
- Saved home and office routes
PAIN POINTS
- Surge pricing with no warning
- Drivers cancelling after accepting
- Long walk to the pickup point
Rahul Sharma
Full-Time Driver
NEEDS
- Steady stream of high-value jobs
- Same-day earnings payout
- Clear incentive targets
PAIN POINTS
- Dead miles between trips
- Opaque commission deductions
- Slow document re-verification
Anita Desai
Errand Customer
NEEDS
- Proof the task was done right
- Ability to add items mid-task
- Trusted, repeat runners
PAIN POINTS
- No visibility once the runner starts
- Wrong items with no receipt
- Refund disputes taking days
Marcus Obi
City Operations Lead
NEEDS
- Live supply and demand heatmap
- Manual dispatch override
- Per-city margin reporting
PAIN POINTS
- Data split across three vendors
- No way to intervene mid-trip
- Weekly reconciliation done in spreadsheets
User Journey
From intent to receipt — the six moments that decide whether a rider returns.
1Discover
Rider opens the app to a map already centred on their saved pickup point.
2Select Service
Ride, errand or hourly booking chosen from a single unified entry screen.
3Confirm Fare
Locked upfront price with an itemised breakdown before any commitment.
4Match Driver
Allocation engine assigns the best driver in under nine seconds on average.
5Live Trip
Shareable tracking link, masked calling and in-trip SOS available throughout.
6Pay & Rate
Automatic wallet settlement, instant receipt and a two-tap rating prompt.
Journey Optimization Results
< 2 minBooking to Pickup
95%Completion Rate
4.7/5Journey Satisfaction
Wireframes & Information Architecture
Low-fidelity structure agreed with operators before a single pixel of UI was designed.
Service Selection
A single entry surface for all three service lines, so riders never guess which app section they need.
Booking Flow
Three-step booking with the fare breakdown pinned above the fold at every step.
Live Tracking
Map-first trip view with driver detail, masked calling and SOS reachable in one tap.
Design Process
01
Sketching
Rapid paper studies of 20+ booking flows reviewed with dispatch operators.
02
Wireframing
Greyscale flows covering every service line, error state and edge case.
03
Prototyping
Clickable prototypes for rider, driver and operator, tested end to end.
04
Testing
Moderated sessions in three cities, feeding two full iteration rounds.
UI Design
A themeable design system where an operator's brand flows through every screen from one token file.
Color System
Brand, semantic and surface tokens with verified AA contrast in both themes.
Typography
A single fluid type scale from caption to display, tuned for small screens.
Components
94 shared components across rider, driver and operator applications.
Iconography
A 180-glyph outline set drawn on one grid for consistent optical weight.
Visual Design Showcase
Mobile App Interface
Clean, map-first booking flow designed for one-handed use during a commute.
Admin Dashboard
Dense operator console balancing live map, dispatch queue and fleet health at a glance.
Key UI Components
Booking Cards
- Service selector tiles
- Fare breakdown sheet
- Scheduled trip picker
- Multi-stop route editor
Tracking Views
- Live map with driver pin
- ETA and progress bar
- Masked call and chat bar
- SOS action sheet
Data Displays
- Earnings summary card
- Supply and demand heatmap
- Trip history timeline
- Driver performance table
Usability Testing
Three testing tracks run in parallel across two release candidates before general availability.
Usability Testing
Moderated task-based sessions with riders and drivers across three target cities.
- Participants
- 42
- Task success
- 94%
- Avg. SUS score
- 86
A/B Testing
Split tests on fare presentation, driver-match wait screen and errand proof capture.
- Variants tested
- 18
- Traffic split
- 50/50
- Winning lift
- +23%
Beta Testing
Six-week closed beta with two operator partners running live commercial trips.
- Beta users
- 1,200
- Trips completed
- 18K
- Crash-free rate
- 99.7%
Testing Results & Improvements
| Area | Before | After | Change |
|---|---|---|---|
| Booking completion | 62% | 91% | +29 pts |
| Time to first ride | 4 min 10s | 1 min 48s | −57% |
| Driver onboarding | 4.5 days | 6 hours | −94% |
| Errand dispute rate | 11% | 2% | −9 pts |
| Support tickets / 1K trips | 84 | 27 | −68% |
Key Findings
- Showing the fare breakdown before the confirm button removed the single largest drop-off in the funnel.
- Drivers accepted 31% more jobs once expected earnings were shown alongside distance on the offer card.
- Mandatory photo proof on errands cut disputes by more than five times and ended default refunds.
- Operators used manual dispatch override on under 3% of trips — enough to feel in control, rare enough to scale.
Final Outcome
A production platform now running commercially across multiple operators and markets.
Market Launch
First operator went live in two weeks against a six-month industry baseline.
Revenue Growth
Combined partner GMV reached $2.5M annualised within the first three quarters.
Rider Retention
Ninety-day repeat-booking rate settled at 68%, well above the regional benchmark.
Fleet Utilisation
A shared driver pool across service lines lifted utilisation from 38% to 71%.
Business Impact
$2.5MAnnual GMV
+30sFaster Dispatch
150K+Monthly Rides
ZeroCritical Incidents
Client Testimonials
We launched in two cities before our previous vendor had finished scoping the integration. The shared driver pool alone changed our unit economics.
Daniel OkaforCOO, Metro Mobility GroupErrands were always the messy part of our business. Proof-of-completion turned it from a support burden into our highest-margin line.
Sara LindqvistHead of Operations, CityRunPlatform Capabilities
Rider Experience
- Upfront locked fares
- Multi-stop routing
- Scheduled and recurring trips
- Shareable live tracking
Driver Tooling
- Guided onboarding with OCR
- Earnings-first job offers
- Same-day payouts
- Incentive progress tracker
Operator Console
- Live supply heatmap
- Manual dispatch override
- Per-city margin reporting
- Role-based access control
Platform & Integration
- White-label theming engine
- REST and webhook APIs
- iOS, Android and web SDKs
- Regional data residency
Ready to Launch Your Mobility Platform?
Bring us your brand and your market — we will have your rider, driver and operator apps live in weeks.